BrightStar Announces Investment to Support Optometry Tech Platform

Funding to Support Optometry Tech Platform 

MILWAUKEE, March 12, 2025 – BrightStar Wisconsin Foundation Inc. has announced its investment in Madison-based Optical X, Inc., joining lead investor HealthX Ventures in supporting the company’s innovative approach to the optical market.

Optical X has developed an advanced point-of-sale retail management system designed for optometry practices, integrating seamlessly with common electronic health record systems. The platform enhances practice efficiency and supports independent doctors in providing a better patient experience. By streamlining the purchasing process, Optical X helps level the playing field, allowing independent optometrists to compete more effectively with big-box retailers and online sellers.

“We see a quality entrepreneurial team, the right partners, and a significant market opportunity with Optical X,” said Shabakah Gibson, Manager of HealthX’s Wisconsin Fund. “The platform has the potential to add tremendous value and grow quickly. We’re thrilled BrightStar joined us to complete the capital round.”

In addition to its software platform, Optical X pairs with its flagship eyewear brand, twelve84®, offering optometrists a broader range of inventory and more affordable premium glasses. “Our goal is to empower independent practices to better serve and engage their patients,” said Natasha Vora, CEO of Optical X. “This not only helps them stay competitive but also ensures a superior patient experience with every visit.”

For more information about Optical X, visit www.optical-x.com.