Helping Monetize Space Assets

BrightStar Announces New Investment

BrightStar Wisconsin Foundation Inc. today announced that it has invested in De Pere based ReadySet Technologies, joining lead investor, Rock River Capital Partners out of Madison.

The goal of ReadySet is to leverage its experience and virtual reality (VR) technology to create an all-in-one virtual retail lab platform for product development, category management, consumer research and sales disciplines to quickly create, share, test and optimize concepts prior to any physical investment. The company’s retail VR software features a 3D product model library, 3D planogram software, eye-tracking enabled research and retail sales presentation solutions.

“It’s rare to find an early-stage company that has a proven and established management team, Fortune 100 companies as customers, and a world class VR software solution ready for the rapidly expanding metaverse in a post COVID-19 world,” said Chris Eckstrom of Rock River Partners.  “This is what we have in ReadySet Technologies.  We have been tracking them for over two years and were fortunately able to be their partner in this capital round.”

The company already boasts a number of the most recognizable brands in the country as its clients and is outpacing forecasts for 2022.

For more about ReadySet, please visit