Committed Investment: February, 2015
Status: Active Portfolio Company
HITLIST’s (Milwaukee) advertising, engagement, and lead generation platform incentivizes potential customers to engage with businesses through gamification modules. The platform gathers data from users, then converts willing individuals into qualified leads and paying customers. HITLIST has had great success with its university product while gathering tens of thousands of new users and generating leads for its corporate partners.
In 2017 HITLIST launched its university product on campuses from Indiana to California while gathering tens of thousands of new users and generating leads for its corporate partners. Their college campus expansion will continue to grow due to a recently announced partnerships with the National Fraternity Conference.