GrocerKey logo

Committed Investment : May, 2015

Status : Portfolio Exit

GrocerKey (Madison) combines robust eCommerce technology, deep eCommerce grocery operational experience, and proven strategies to build a profitable eCommerce business and increase overall digital engagement for enterprise-level retailers.

The GrocerKey team manages and operates, the eCommerce grocery business of Woodman’s Markets (a $1.7 billion dollar chain headquartered in Janesville) and has more than 50 years of eCommerce grocery operations experience, allowing its customers access to valuable trade secrets and operational insights.

In 2017 GrocerKey revenue grew nearly five times. With current retailers under contract and modest incremental gains, they anticipate growing revenue by at least three times in 2018.

Acquired in 2021 by Point Pickup Technologies