Committed Investment: January, 2017
Status: Active Portfolio Company
HuTerra (De Pere) offers a technology platform that empowers consumers to more efficiently support nonprofits and local businesses in their community. Once a consumer downloads the HuTerra app, receipts from purchases made at participating local stores, service stations, or restaurants can be scanned by their smartphones and a set percentage of that purchase gets automatically allocated to that consumer’s selected charity.
HuTerra had a challenging year because of the pandemic, which made it challenging for all high school sports, school dance teams, fund-my-classroom, and other programs to raise funds through HuTerra. The plan for the end of the pandemic is to raise $3-5 million to add new ways for the company’s members to raise funds and make it easier and more engaging.